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SHERELLE has announced a UK and EU tour, SHERELLELAND.
The DJ, producer and label head has shared that all stops on the tour will be held at independent venues, with “cheap and cheerful” ticket prices around the £10 mark.
SHERELLELAND is set to kick off next month at London’s The Carpet Shop, before heading to Garage Noord in Amsterdam, Wire in Leeds and many others. The tour will end in Paris at Le Hasard Ludique towards the end of February.
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Playing out a mixture of jungle, drum ‘n’ bass and footwork, SHERELLELAND is also aimed for her “bocats on a budget” as she says, “everything has gotten super expensive”.
SHERELLELAND was created from an idea SHERELLE came up with whilst travelling last year. She explains: “When I should have been focusing on my blends, I was actually observing everyone in the room and I think following COVID and rising costs is making it harder to go out. So collectively as a community we need to band together.”
SHERELLE adds: “I always want to do something that makes me super happy, and since I didn’t have a nice year last year due to personal issues, I really want to make sure I start 2024 in a really nice, positive, and gorgeous way. I feel that SHERELLELAND is essentially the epitome of this.
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She continues: “I don’t want people to just buy a ticket, come to the rave, and then go home – I want to give them shit. They can walk away with something feeling like they had an actual experience.”
SHERELLE is also co-founder of the label Hooversound as well as founder of the Black and LGBTQI+ platform BEAUTIFUL. When she’s not on tour or working on either of these you can catch SHERELLE on the airwaves of BBC 6 Music every Saturday night from 11:PM till 1:AM.
Tickets to SHERELLELAND are on sale now. Get a ticket here and check out the full list of tour dates below.
Becky Buckle is Mixmag’s Multimedia Editor, follow her on Twitter
Written by: Tim Hopkins